Four ways that mobile payment and tablet technology can drive growth and revenue in the public transport sector

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On March 19, 2019, Posted by , In Industry topics, With No Comments

In a rapidly changing world, cashless transport is becoming the norm. Whether it’s people using an app to hail a taxi and pay for a journey, or virtual tickets for a bus or train ride, payment technology is continuing to evolve. This is certainly true of the public transport sector, where mobile payment solutions offer multiple benefits, and challenges, for operators, passengers and staff alike. The use of tablets in these settings is also changing the face of public transport and brings new opportunities for growth, as well as enhancing the experience for those using the service.

Mobile card payments on bus networks

Cashless payments for travel on buses have been available for some time in many larger cities and with certain operators, but is not necessarily an option for all bus passengers in the UK currently. Giving people more flexibility in how they can pay for their journey is a great way to ensure there is appeal for people of all ages, encouraging more passengers to travel both for planned and unplanned trips.

Having contactless card readers available on every bus is a great way to offer convenient payment options that passengers want and has the additional benefit of less cash handling required by drivers.

Tablet devices utilised by pilots, and bus, train drivers

The technology is now available to provide commercial pilots, drivers of buses or trains with tablets, either individually or fixed within cabs, that can do everything from providing route details, to instant updates informing of delays. These tablets can also be a platform for hosting always up-to-date procedural documentation; meaning drivers can know how they should respond to any given situation they may encounter, whilst en-route.
This type of technology offers longer-term cost benefits, impacting everything from less printing and paperwork being required, to saving on training costs and fewer incidents occurring, due to pilots and drivers receiving accurate information more quickly.

Tablet kiosks situated in stations

Tablet technology can also be used to transform the entire end-to-end experience for passengers. Fixed tablets and card payment machines in kiosks can offer a wealth of information to travellers, as well as to pay for or access tickets. These kiosks don’t require intensive staffing, as the information is self-discovered by passengers, which frees up workers for other responsibilities.

Operators in some countries are now introducing secure tablets fixed at bus stops to inform passengers where their bus is up to and highlight any delays or changes to the service, with virtually real-time updates. As with any hardware placed in public areas, the security and safety of tablets is a prime concern, which is where high-quality tablet mounts, enclosures and other protective measures come in.

Advertising revenue streams alongside tablet deployment

When tablet devices are displayed in public areas, they can often also be used to advertise to passengers, opening up opportunities for operators to increase overall revenue from partnerships, sponsorships and other advertising affiliations.
Again, security is understandably a high priority for this type of technology. A solution is to use secure mounts, kiosks and enclosures for tablets and payment card readers, along with appropriate security tethers and locks, such as those those available from Ergonomic Solutions. Protecting and securing costly equipment in this setting is made infinitely easier when you have access to equipment designed specifically for this purpose.

If you would like any more information about any of our products, or to discuss any potential implementations of card payment and tablet technology in a public transport setting, don’t hesitate to get in touch with our team. As well as our regularly updated standard product range, we also have an in-house development team to create bespoke solutions.

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